The historically significant “Umjetnost Uvjeravanja” (Art of Persuading) exhibition, organized by the Hrvatski Oglasni Zbor (the Croatian Advertising Association) and the Muzej za Umjetnost i Obrt (the Museum of Arts and Crafts) in Zagreb, celebrates 170 years of advertising in Croatia. Curated by Croatian design theorist Fedja Vukic, the show encompasses over 1500 advertisements from various media. Studio Rasic created the entire interactive, multimedia concept and look of the exhibition, visual identity, advertising and printed materials. The “Graffiti Room” was the introduction to the exhibition. The space graphically illustrates five sections of the exhibition: 1) target groups, 2) method/communication channels, 3) messages/meanings, 4) media and 5) advertising politics and policy.